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Graduating from the creative and competitive program of Media Information & Technoculture at Western University, Ruby was conditioned to become a social media expert at an early age. Her edgy personal style of effortlessly combining feminine and masculine aesthetics has caught the attention of many luxury and street-wear brands such as Nordstrom, Converse, PUMA, and Soho House. Through her authentic attitude and relatable writing style, Ruby has become a voice for the millennial generation and has amassed a loyal following online of both women and men.

Alongside blogging, Ruby's expertise lays in the areas of freelance brand management, digital content creation, social media strategy and innovation, art directing, freelance writing, and modelling.

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